“I believe that it is possible to achieve a better life if we understand that everything is connected, that we are part of something bigger than ourselves, that both involves us and transcends us.”
Pablo Benavides

I could tell you that I’m a graduate of a bachelor’s degree in Advertising, and I have worked both agency-side and client-side on the creation of recognized brands.


I could also tell you that after a few years of experience in advertising, I had a crisis of conscience with my profession. I needed to put the brakes on and change direction, and that’s what I did. I had a strong desire to be “Suelto“, released and free. And so, I released myself. I was able to take the necessary time, to understand that what I needed, more than anything, was to reconnect with a sense of meaning in my life and in what I was doing.


In this way, I have been fortunate enough to have the opportunity to recognize my passion for communication. And I prefer to think of myself above all else as a communicator. As such, I need my work to be aligned with my values, my principles and my vision of the world.


For this reason I can now proudly say that I am doing what I really enjoy: helping people, companies and organizations to create and develop responsible and sustainable communications.